Victorious: 111CRYO wins InStyle’s Editor’s Choice Award for Fitness Innovation
“The more difficult the victory, the greater the happiness in winning.” Pele
We put blood, sweat and tears into the launch of 111CRYO last August, and last night we won our second award in less than a year (the first being Women’s Health Future 50 Beauty Awards 2016 – Best in-store Treatment).
At a glittering ceremony in the presence of the crème de la crème of the health and beauty industry, we were awarded the InStyle Editor’s Choice Award for Fitness Innovation. Voted for by a panel of discernible judges, this award celebrates the top innovations on the market – AND WE’RE IT.
Founded in 2016 by Dr. Yannis Alexandrides, 111CRYO was born through the surgeon’s commitment to finding treatments which have a positive effect on the body, mind, and soul. After experiencing cryotherapy in the US, he noticed how energised he felt, and sought to seek the most efficacious and safe method of delivering the wellness therapy to the UK.
Having launched in Harvey Nichols in August last year, 111CRYO has gone from strength to strength, attracting VIPs such as fashionista Winnie Harlow, chanteuse Ellie Goulding, and adrenaline junkie Bear Grylls. We now have a loyal following of #CHILLSEEKERS who consider 111CRYO a lifestyle; they’ve had a taste of the extreme and they can’t get enough.
Book now for a winning experience.